ABS start-up targets combination of legal and non-legal advice for SMEs

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8 January 2013


Blue Trinity: web development service

A start-up company aimed at offering small and medium-sized businesses a wide range of legal and non-legal advice has received its alternative business structure (ABS) licence from the Solicitors Regulation Authority.

London-based Blue Trinity Limited will offer SMEs the gamut of company and commercial, contract, and employment law advice, alongside general business affairs and marketing advice. It will also provide a website development service.

Blue Trinity’s head of legal practice, Jonathan Etuk, a consultant solicitor at Holborn law firm Johns & Saggar, said the “change in the legal landscape” had created “an opportunity to diversify”. The company’s head of finance and administration is Gabriel Awosika, also a solicitor.

Mr Etuk specialises in commercial and criminal work, as well as civil litigation and entertainment law. He is also a registered Football Association agent, licensed to carry out agency activities with football players and clubs – including advising players on media and sponsorship deals, endorsement contracts, image rights agreements, club disputes, and transfers.

Mr Etuk launched Johns & Saggar’s sports law practice. Blue Trinity has no connection with the law firm.

He said the ABS was “very much at initial start-up stage” but already had non-lawyer experts “on board and others in the frame”. While the business was “starting very small”, there is “a lot of scope for expansion”.

The process of applying for the ABS was “fairly straightforward”, he said. “I can’t really complain about the process itself. It wasn’t something we were waiting for – in the sense that everything was dependent on getting authorisation like with some of the large ABSs. The nature of our entity is not very complex.”

 

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Legal Futures Blog

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We all know that nothing in life is certain. As the actor, director and philosopher Clint Eastwood once said: “If you want a guarantee, buy a toaster.” He also said he’d tried being reasonable and didn’t like it. They should teach this kind of philosophy in law school. One thing in life is reasonably certain though. If you’re a law firm worth your salt, at some point you will be approached by another entity (most probably a work introducer) with a whizzy idea to ‘partner’ with you to ‘help you accelerate your growth’. In commercial speak this means, ‘we’d like to keep feeding you work but we’d also like to share in your profits’. The arrangement may be pitched to you as a joint venture – a win-win no less.

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