Building your reputation through the media
23 November 2011, 8.15 – 10am
Offices of Irwin Mitchell LLP
40 Holborn Viaduct
London EC1N 2PZ
CPD: 1.5 hours
£45 + VAT
Competition in the legal market has never been fiercer, and the introduction of alternative business structures will intensify it yet further. A strong media profile should be a key part of any business’s marketing strategy. But most have no idea how to build one.
In this specially developed workshop, one of the leading voices on the Legal Services Act, Neil Rose, editor of Legal Futures, and experienced PR consultant Kerry Jack, chief executive of Black Letter PR will present a practical guide to building your firm’s reputation through the media.
08:15 Registration, breakfast refreshments
08:30 The Legal Services Act challenge
Using his vast experience as editor of Legal Futures, Neil will present the current landscape, detailing how firms are meeting the challenges of the Act and what lies ahead.
08:40 Mastering media relations
Taking the subject from different perspectives, Neil will focus on what journalists look for in a story and the different types of media; Kerry will help you understand how to unearth a story and get it noticed.
09:10 Pitching your story: group exercise
Using what you have learnt in the previous session, this group exercise will enable you to sell your organisation’s story to Neil Rose, editor of Legal Futures
09:40 Case studies / Tips
The session will close by taking a look at some of the best and worst examples of media relations in action and leave you with some practical tips for making the most of your reputation in the media.