Do you have a compelling vision?
Posted by Phil Ruse, head of legal protection sales and distribution at at Legal Futures Associate Allianz Legal Protection
Ruse: LASPO may actually turn out to be good for claimant firms
So, we are now well beyond the first anniversary of LASPO, and the dust is beginning to settle on a frantic period of activity. In hindsight this activity started a few years ago and neither did it finish on 1 April 2013.
It just keeps on giving.
However, in a rather rare and strange moment of reflection, I found myself admitting that LASPO might indeed turn out to be a good thing. I’ve just had to re-read that statement; as an ATE insurer I couldn’t quite believe that I wrote that. Even more amazing, it might be a good thing for claimant law firms.
I think I should explain.
Leaving aside the challenge of costs and reducing revenue, there are enormous opportunities for firms and insurers to differentiate their offerings for the benefit of the claimant (our customer), and their own business.
This is clear from the discussions I have had with firms who have determined exactly what they stand for, their purpose and how that comes together to deliver their client proposition.
These firms are progressive, forward-thinking businesses that place the customer at the heart of what they do. As an insurer this compelling vision enables us to design insurance solutions that fit the proposition, which together and in turn delivers differentiated solutions and competitive pricing.
It is so encouraging and refreshing to hear those in our industry talk about how they ‘stand shoulder to shoulder’ with their clients, putting customers at the heart of their business, offering more than just ‘financial support’. These firms see their own brand and customer proposition as a point of differentiation – and it’s great to see.
My experience is that these firms can answer the following provocative questions clearly and passionately:
- If you didn’t exist, what would your clients be missing?
- What do you do better than any other firm?
- What cause are you championing?
- What are the moments that matter in your relationship with your clients?
- Can you inspire loyalty beyond reason?
The first blog in this series from Allianz can be found here.
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