With mass production of the Apple Watch set to begin shortly, plus developments in other smartwatch products from Samsung and Pebble, it takes mobile to a whole new level. The Ipswitch survey suggests that 25% of UK businesses expect to introduce wearables to the workplace and 33% expect employee-owned wearables to enter the workplace.
What’s your favourite time of year? Mine is April, but not this year. Other are conspiring against me—the Solicitors Regulation Authority, the government, the Legal Services Board, the Legal Ombudsman, HM Treasury and even the European Commission.
Online video has been a continually growing industry for the last few years, but research has revealed its true value. Statistics from Socialfresh.com say that videos on a website landing page increase conversions by 86%. With two million legal searches on Google every day, making sure your website stands out is hugely important.
Consider content marketing as the conversations you have with a potential client in the run-up to securing their business. Now take this online, where first impressions really matter and being responsive is hugely important. That’s the starting point.
Using mobile for online access has been steadily growing and has featured in a few trend predictions before, but 2015 will truly be the year that you must go mobile to retain and attract customers. For the first time, shopping transactions made by mobile outstripped desktop in 2014’s Black Friday and Cyber Monday activity.
We all know the end of a year is a time to reflect on the year’s triumphs and disasters and, for some, to do some planning for the future. So to assist, here are some of our predictions for the legal sector over the next 20 years – and we’ll buy you all a drink if we’re proved wrong.
Since the Jackson reforms of 2013, after-the-event (ATE) insurance has been suffering from something of an identity crisis. Some law firms question the value of ATE, believing they can in effect ‘self-insure’ the adverse cost risk, whilst customers question the need for ATE when the law firm is happy to run a case on a conditional fee agreement.
Maybe in the 21st century it is time to replace the well-worn saying “lies, damned lies and statistics” with a new version: “KPIs, damned KPIs and meaningless data.” Earlier this month the SRA published data indicating that 83% of issues raising concerns about solicitors were dealt with and concluded within 12 months. In contrast, the average time taken to issue proceedings at the Solicitors Disciplinary Tribunal was 550 days.
It’s been nearly two years since we launched our Excellence Mark programme of client service support for LawNet member firms. And during this time we’ve completed over 1,000 mystery shopping exercises which have revealed some interesting insights for our firms. One of the things that stands out is the discrepancy that still exists between the scores achieved for the walk-in mystery shopping enquiries and those made on the phone.
Unlike the Edwin Starr’s 1970’s song ‘War, what is it good for? Absolutely nothing’, I hope you’ll agree that the same cannot be said for ATE insurance, which continues to provide valuable protection for customers and law firms, even post LASPO. The goal posts may have moved, but the need to ensure the client is aware of their risk exposure when bringing a claim for damages is still prevalent.