Understanding the digital ‘way’ – mmadigital helps Ward Hadaway launch a new personal injury brand

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29 July 2013

When it comes to putting yourselves ahead of the game in a competitive market place, having a great full service digital agency on your side will prove to be an invaluable tool.  Take Ward Hadaway’s new personal injury brand, Priority Legal for example. From the off-set they knew that having a digital agency alongside them would lead them to well, leads, and of course, great things.

So what did mmadigital offer?

The Priority Legal website  came with a number of requirements.

Firstly, their branding and website was our first port of call.  Fresh, clean and eye-catching.  An easy-to-navigate website was essential, especially when your service offering is so vast and varied.

Having clear areas through which your prospective clients can contact you is vital.  So, creating call back requests and easy to fill out forms was part of making it easier for clients.  Visible free-phone numbers are also key to ensuring that you are making it simple for your clients to get in contact.

Then there are the videos.  Hard-hitting, factual, real and honest.  They get to the heart of what they do and give Priority Legal a face.  These videos show the complex nature of the work that they do.

When it comes to websites, having a fully responsive mobile site means that it can be viewed, with ease, on any device. From blackberries and iPhones to iPads and tablets.  Pick up your phone or tablet now and access your site.  Does it take long to load?  Does it even fully load?  If not then your website is not ‘mobile’ and you could be losing valuable custom simply because you are causing frustration.

Then there is the social side of things.  Being sociable as a brand means that you are showing prospective clients that you have your finger on the pulse, that you understand the importance of social media and that you want to be a part of it.  Tweeting, sharing and blogging is of paramount importance to getting your name out there, showing that you are experts in your field and sharing useful information.

Being found on search engines such as Google is also of paramount importance.  With everyone using the web as their choice of search, having strong Pay-Per-Click and SEO (search engine optimisation) strategies in place is vital. In a competitive market place you need to be on the first page of Google at the very least, if not at the top. Priority Legal placed huge emphasis on SEO content, and good, rich SEO content at that. And it is because of this that they are now ranked number 6 on Google for brain injury nationally and farming injuries position 2 nationally.

Overall, the digital way is about taking each tool and using it to your advantage.  As you can see from Priority Legal’s website, it is about making the most of your services, information and the fantastic work that you know you can do for your clients.


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