National Claims Helpline invests in web development

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11 May 2015

mmalogo-new200Liverpool-based claims management company, Jayplex Services Ltd, recently appointed mmadigital to analyse and re-design the website of their sub-brand, ‘National Claims Helpline’ (

Sales & marketing director, Lisa Clothier, explains why this project was necessary:

“Jayplex Services generates all clients through online marketing, so investing in web design is paramount to ensure we continue to generate a quality volume of work. Because mmadigital are well known within our industry as experts in digital design and marketing for law firms, we were certain that they could deliver exactly what we were looking for!”

mmadigital embarked on a complete conversion rate optimisation (CRO) campaign. This included redesigning pages on the site, doing a full audit, third party testing, and creating key call to action forms on the homepage to simplify user experience. As a result, Jayplex Services recorded a 42% increase in lead generation on the days that followed.

Simon Gamble, managing director at mmadigital, said:

“This particular project is a fantastic example of how a few small changes to site layout and appearance can make a big difference to both the end user’s experience and your results. Lisa at Jayplex understood that the focus should always be on the end user and trusted us to make small but effective changes that increased trust in the brand and ultimately drove more leads.”

The fantastic working relationship that has been forged over these projects has led to the formation of a social media strategy, as well as the on-going creation of 10 animations videos. This marks a number of animation/video wins for mmadigital over recent months, having secured projects with an abundance of industry leaders.

You can read the whole case study here:


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