Mobile isn’t just a flash in the pan

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24 February 2014


From mmadigital

You may have seen our recent article in The Guardian. We explain the need for businesses to start making the most of the opportunities mobile devices offer them. It’s clear from the coverage we’re getting on this subject that it’s worthwhile advice.

Many in the legal sector like to maintain a traditional approach. Of course that’s ok, but advances in lead generation methods should not be ignored. Globally 1.2 billion people access the web via mobile broadband. If a potential client visiting your webpage finds it doesn’t load quickly enough, Google believe they’ll be amongst the 61% who look elsewhere.

Going mobile need not be expensive. mmadigital will always advise what is appropriate according to budget and goals. Working with you we can look at what might need to be done to your existing site first, before we start thinking about complete redesigns for the sake of mobile.

First we’ll look at tidying up your homepage. Unnecessary clutter will make it load slower. Once this is tidied up, we can work with your web hosts to see if the service they offer you is appropriate. If you’re a growing business it’s safe to assume visits to your website have grown too. Is your website hosted on a server that can cope with this increase? Maybe it’s time for an upgrade?

Mobile devices come in all different shapes and sizes. Simply creating a standalone mobile site isn’t always appropriate. This is where using an agency pays off because they can advise you on what will give you the best long term solution. There are ways of simply optimising your current site. This means your website adjusts automatically to fit the device it is being viewed on. This will help to future proof your website as more mobile devices become available.

We’ve already said that you should tidy up your homepage to only include what’s necessary. You also need to think about your web content as a whole. Your web visitors want to see relevant information quickly. At the most all you really need are brief descriptions of your product and services, with easy to find contact details so visitors can ask more questions if you have them.

Mobile marketing is a new tool and it can often be confusing and daunting. Digital agencies like mmadigital will be fully aware of your concerns and help you work through them to generate even more business. It might seem like there’s a lot that needs to be done to get up-to-date but going mobile will ensure you don’t get left behind.

Dez Derry is CEO of mmadigital



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