mmadigital strengthens lead generation offering to meet demand

Print This Post

10 June 2014


Richard Highams joins mmadigital as senior PPC manager

mmadigital, the online marketing agency for the legal sector, has made another key hire to meet increased demand for its Pay Per Click (PPC) campaign services from law firms.

Richard Higham joins the fast-growing team as Senior PPC manager from global media agency Mediacom, where he worked on various high-profile PPC accounts for brand names including Volkswagen, Procter & Gamble and Injury Lawyers4U.

Previously, Richard was a marketing executive at MPH Solicitors and prior to this worked at Berrymans Lace Mawer. He is also currently studying for a law degree with the Open University.

Richard will help mmadigital’s clients create intelligent and focused PPC campaigns, allowing them to place advertisements on the social media pages of targeted audiences and within specific results returned by search engines like Google.

Dez Derry, CEO, mmadigital says: “The timing for Richard’s arrival is perfect as we continue to land high-value PPC accounts from law firms on a monthly basis. As our PPC manager Richard joins our lead generation team in helping clients reach a wider audience via search engine results and social media platforms. His strong legal background further strengthens mmadigital’s reputation as the ‘go-to agency’ for modern law firms looking to capitalise on the opportunities digital marketing gives them.”

Richard Higham adds: “Having worked within the ranks of two well known and successful law firms I understand fully the need to grab digital marketing opportunities with both hands. Law firms need to invest in successful lead generation by putting themselves in front of future clients with intelligent online PPC campaigns, I’m looking forward to helping mmadigital’s clients achieve just that.”

 



Associate News is provided by Legal Futures Associates.
Find out about becoming an Associate



Legal Futures Blog

The rise of the multi-disciplinary lawyer: A challenge for legal education

Catrina Denvir

The legal profession has been on the receiving end of much hype regarding the impact of technology. Recent commentators purport that the aspiring lawyer must be a triple threat, possessing knowledge of the law, coding expertise, and in-depth knowledge of legal technology. Yet, focusing on legal technology risks overlooking the need for skills that transcend latest fads. Legal technology is a means by which to handle data: to organise it, record it, extract it, analyse it, predict from it and leverage it. Quantitative and statistical literacy – the ability to understand, apply, visualise and infer from data – underpins technological literacy and yet receives very little attention from those who encourage innovation in the legal curriculum.

May 26th, 2017