Manchester Law Society [1](MLS) has launched its new weekly enewsletter for members using the LegalRSS [2] content management, marketing and e-communications engine.
The results were described by MLS CEO Fran Eccles-Bech [3] as ‘AMAZING’ (her capitals) and she said that ‘every law society should have one!’ .
Beginning with just e-newsletters, the system will allow MLS effortlessly to move to advanced social networking management, content sharing, creation of more mobile websites for targeted user groups, etc.
One of the advantages of the system is that content can be dynamically co-branded (in which the type of content determines the co-branding offered) on mobile sites, enewsletters, and content streams or even content categories, giving the society the ability to tightly target sponsorship and advertising offerings and offering superior ROI for firms wishing to market through the Society.
Says LegalRSS [4]‘ Joe Reevy, ‘Co-branding is an extremely powerful brand-building and marketing tool for any business, as our clients are increasingly appreciating. We are please to have helped Fran and her team put MLS in a position to offer the advantages of dynamic cobranding and we look forward to helping them make effective use of the advantages it can bring.