Leading industrial disease law firm appoints MMA for consumer video series

Print This Post

6 March 2013


Manchester’s full service digital agency, mmadigital (MMA) has been appointed by leading industrial disease law firm Roberts Jackson to produce a series of consumer videos following a competitive pitch.

Cheshire-based Roberts Jackson Solicitors appointed mmadigital to produce nine one-minute videos, offering advice from its solicitors and featuring first-hand experiences from claimants of industrial disease.

Karen Jackson, director of Roberts Jacksons Solicitors, says: “Due to the sensitive subject matter we had to find a partner we could trust. We’re often dealing with distressed people, so it was vital that the videos not only demonstrated our human face and knowledge, but also dealt with each claimant as an individual. The end results show that mmadigital really understood what we were trying to achieve, resulting in professional and sensitive output.”

The response to the videos has been very positive with one video detailing the story of a cumulative back injury claimant receiving over 2,300 views in just two months. All nine videos were commissioned and completed within one month and can be viewed here.

Dez Derry, CEO of mmadigital, says: “Law firms are really starting to respond to the digital revolution and appealing to customers in a way they are comfortable with. While the subject matter is difficult, it has been great for us to work with such a forward-thinking firm such as Roberts Jackson and we look forward to continuing the relationship.”

Since completing the video project, mmadigital have subsequently been appointed to deliver a range of micro sites for the firm.

 



Associate News is provided by Legal Futures Associates.
Find out about becoming an Associate

Tags: ,



Legal Futures Blog

GDPR and the rise of ‘datanapping’ – the new threat to the pockets of law firms

Nigel Wright

You’ve heard about ransomware – a hacker infiltrates your IT systems, locking them down until you pay a ransom. Some studies now estimate that over 50% of businesses have experienced this type of attack in the last year, and it’s particularly prevalent within the legal sector. Previously, firms could protect themselves by having a solid disaster recovery plan in place to ensure they can get back up and running in the event of a disruption. However, the General Data Protection Regulation (GDPR) – the new EU-wide regime which comes in effect on 25 May 2018, irrespective of Brexit – means that this approach alone is no longer adequate and security measures must be strengthened to prevent attacks.

April 21st, 2017