Laird set themselves up to become the automotive experts for emerging ‘super-solicitors’

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30 October 2013

Laird committed to become ‘go-to’ name in motor engineering

In the wake of recent press articles surrounding the idea of ‘super’ solicitors, there is one firm of motor engineers emerging as the ‘super-experts’.  Laird have become a force to be reckoned with in recent years becoming one of the leading automotive legal service providers.  They have achieved this by listening to individual client needs and incorporating the best sections into their systems.

With the emergence of associations like Pi Gateway, brands such as Slater & Gordon aiming to become the high street name and Quindell having a hand in one in four UK claims, Laird have set their sights on becoming the national brand of Motor Experts to Law firms, ABSs, Insurers and private clients alike.  The firm currently operates heavily in the PI sector and works with many Legal 500 firms whilst also completing pre and post purchase inspections for private clients across the UK.

The nationwide firm was set up in 2000 by Nik Ellis and operates from its head office in the north west.  Nik explained to us that because 90% of their business comes from recommendations they have relatively low advertising costs which allows them to invest heavily in IT  and staff training.  Nik said “We are a highly IT driven firm; listening to our clients, we realised that they wanted a slick, efficient and fast method of sending instruction and receiving reports back with the minimum of fuss.  We have developed our management system around this philosophy which allows us to stay ahead of the game.  Technology moves fast so we are always looking to develop and upgrade our system to improve the customer journey and improve efficiency for our clients.”

The firm have become swift and efficient specialists processing a high volume of instructions every month.  They have built an API which allows any claims management system to connect to their IT system aiding speed, accuracy and efficiency of both instructions and reports.

The firm are committed to become the ‘go-to’ name in motor engineering and continue to make improvements on a regular basis to their service and product.  They have recently undertaken a brand refresh and the new logo portrays a more modern feel encompassing a new tag line, which says very simply how Laird want, and perhaps, should be seen.  Laird – The Automotive Experts.

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Helen Hamilton Shaw 2

I visit a lot of different businesses in the course of my job – both law firms and other types of organisations. This gives me a unique opportunity to compare how the legal sector is shaping up against the commercial world in how they welcome visitors to their business, and it’s fair to say that those that go the extra mile certainly stand out.

October 21st, 2016