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IRIS Law Business 1.19 launches with boost to marketing functionality

IRIS Legal [1] continues to enhance its flagship practice management software to be ‘Best in Class’ with the release of IRIS Law Business (ILB) 1.19.

ILB 1.19 includes a host of new functionality and enhancements including significant improvements to the marketing module and a new RTA PI Portal module.

Marketing is often a neglected discipline by legal professionals but it should not be underestimated. With the right tools, marketing can be made simple to aid customer retention, attract new clients and increase profitability.

The enhancements to the marketing module deliver functionality equivalent to stand-alone marketing products, but with the advantage of being fully integrated into the single legal platform – ILB. They will help firms manage and analyse their client acquisition, client retention and brand awareness marketing campaigns with more insight. Specific developments include multi address capability and enhanced visibility of historic client contact.

The RTA PI Portal module was developed in response to customer demand and in conjunction with specialist PI firms. It offers quick, easy and cost-effective integration with the Ministry of Justice portal. It will enable users to automatically transmit relevant data to the RTA Claims Portal removing the cost and time required to produce a manual claim notification form and improve firm efficiency in the process.

ILB 1.19 also delivers a wealth of enhancements to the core platform, boosting productivity and increasing efficiency. Significant enhancements and usability improvements have been made to the areas of search, accounts & billing, time recording, and ledgers.

The software is also now compatible with Microsoft Windows 8 and includes integration so users can access BigHand 4.2 Digital Dictation and the latest version of IRIS Laserform (9.6).

Jitendra Valera, Chief Marketing Officer, IRIS Legal, said: “We continue to enhance ILB to provide ‘Best in Class’ functionality through a single integrated platform. The marketing enhancements released are a good example of this. They will help law firms improve their marketing activity by better management of their prospects, enhanced contact strategy options, better metrics and simpler processes, all integrated with their practice management system.

“By continuing to listen to our customers we are able to deliver both new functionality, such as the RTA PI Portal module and, customer led enhancements to our core offering to help law firms compete and thrive in a changing market.”

With the a number of statutory changes coming into effect in April 2013, an update to ILB has been released which includes additional fields such as new Exemption Criteria categories for areas affected by the changes (eg family and immigration) and new codes to help reporting to the Legal Aid Agency (LAA). All system-generated forms have been rebranded to reflect the change from the Legal Services Commission to the LAA.

The update also includes multi-track costs management to comply with the Jackson reforms and allows users to input estimates and record time and disbursements against each stage of a multi-track case.