ETSOS launches video nicey

Print This Post

24 April 2012


Not every company would let its clients loose on camera but online search provider and conveyancing technology specialist ETSOS has done just that in its new promotional video.

Eschewing traditional marketing puff for letting clients tell it like it is, the two-minute film neatly captures the differentiators that have made ETSOS one of the fastest-growing suppliers in the UK. Users from firms including Shulmans, Rowlinsons, Clutton Cox and QualitySolicitors Talbots attest to key qualities including product choice, customer service and easy-to-use systems, highlighting how these have translated into business advantage for them.

Commenting on the rationale for the video, marketing director Jenny Natusch says: “We were looking at ways of getting our message out there and realised we were sitting on a really strong fount of goodwill – we’re fortunate enough to get lots of positive feedback from users and we thought, why not let those users speak directly to others? Why filter them when they’re more eloquent and persuasive than any marketing speak could be? Everyone we asked to participate willingly agreed and I think we discovered some real naturals in front of camera – though I don’t think anyone’s quit the day job yet!”

The video is available to view at http://vimeo.com/40160851

 

 



Associate News is provided by Legal Futures Associates.
Find out about becoming an Associate

Tags: ,



Legal Futures Blog

Woebots and robots

Nadia chatbot

The chances are that you may not be entirely sure what a bot or a chatbot is. So, the news that, “starting today, DoNotPay is opening up so that anyone can create legal bots for free (with no technical knowledge)” may be a bit opaque. But bots have their devotees. The picture is of Nadia, an Australian bot being developed to give information on disability benefits with the voice of Cate Blanchett. The editor of Chatbots Magazine (OK, no neutral source) is pretty clear about their future. He writes articles with titles like ‘How bots will completely kill websites and mobile apps’. Joshua Browder, the creator of the DoNotPay parking ticket challenger, is behind what he hopes will be this major expansion of legal bots.

July 21st, 2017