ETSOS launches video nicey

Print This Post

24 April 2012


Not every company would let its clients loose on camera but online search provider and conveyancing technology specialist ETSOS has done just that in its new promotional video.

Eschewing traditional marketing puff for letting clients tell it like it is, the two-minute film neatly captures the differentiators that have made ETSOS one of the fastest-growing suppliers in the UK. Users from firms including Shulmans, Rowlinsons, Clutton Cox and QualitySolicitors Talbots attest to key qualities including product choice, customer service and easy-to-use systems, highlighting how these have translated into business advantage for them.

Commenting on the rationale for the video, marketing director Jenny Natusch says: “We were looking at ways of getting our message out there and realised we were sitting on a really strong fount of goodwill – we’re fortunate enough to get lots of positive feedback from users and we thought, why not let those users speak directly to others? Why filter them when they’re more eloquent and persuasive than any marketing speak could be? Everyone we asked to participate willingly agreed and I think we discovered some real naturals in front of camera – though I don’t think anyone’s quit the day job yet!”

The video is available to view at http://vimeo.com/40160851

 

 



Associate News is provided by Legal Futures Associates.
Find out about becoming an Associate

Tags: ,



Legal Futures Blog

Rating lawyers by their wins and losses – a good idea?

Robert Ambrogi

Lawyers will give you any number of reasons why their win-loss rates in court are not accurate reflections of their legal skills. Yet a growing number of companies are evaluating lawyers by this standard – compiling and analysing lawyers’ litigation track records to help consumers and businesses make more-informed hiring decisions. The shortcomings of evaluating lawyers by win rates are many. Not least of them is that so few cases ever make it to a win or loss. Of equal concern is that, in the nuances of law practice, it is not always obvious what constitutes a win or a loss.

February 22nd, 2017