ETSOS launches video nicey

Print This Post

24 April 2012


Not every company would let its clients loose on camera but online search provider and conveyancing technology specialist ETSOS has done just that in its new promotional video.

Eschewing traditional marketing puff for letting clients tell it like it is, the two-minute film neatly captures the differentiators that have made ETSOS one of the fastest-growing suppliers in the UK. Users from firms including Shulmans, Rowlinsons, Clutton Cox and QualitySolicitors Talbots attest to key qualities including product choice, customer service and easy-to-use systems, highlighting how these have translated into business advantage for them.

Commenting on the rationale for the video, marketing director Jenny Natusch says: “We were looking at ways of getting our message out there and realised we were sitting on a really strong fount of goodwill – we’re fortunate enough to get lots of positive feedback from users and we thought, why not let those users speak directly to others? Why filter them when they’re more eloquent and persuasive than any marketing speak could be? Everyone we asked to participate willingly agreed and I think we discovered some real naturals in front of camera – though I don’t think anyone’s quit the day job yet!”

The video is available to view at http://vimeo.com/40160851

 

 



Associate News is provided by Legal Futures Associates.
Find out about becoming an Associate

Tags: ,



Legal Futures Blog

The rise of the multi-disciplinary lawyer: A challenge for legal education

Catrina Denvir

The legal profession has been on the receiving end of much hype regarding the impact of technology. Recent commentators purport that the aspiring lawyer must be a triple threat, possessing knowledge of the law, coding expertise, and in-depth knowledge of legal technology. Yet, focusing on legal technology risks overlooking the need for skills that transcend latest fads. Legal technology is a means by which to handle data: to organise it, record it, extract it, analyse it, predict from it and leverage it. Quantitative and statistical literacy – the ability to understand, apply, visualise and infer from data – underpins technological literacy and yet receives very little attention from those who encourage innovation in the legal curriculum.

May 26th, 2017