Client service – make it easy to buy

Print This Post

9 July 2013


How easy do you make it for your clients to do business with you?

Odd question maybe, but despite its simple premise the easier you make the ‘buying’ process, the happier your clients will be.  And that means more word-of-mouth business, as those happy clients will talk about their experience.

Ok so where to begin, how do you make that ‘experience’ for your clients better?  One of the best places to start is by looking at how big online retailers do it (so Amazon, for example).

Despite operating in a very different sector, what facets of their service can you replicate?

  • How easy it is to find out about your service?
  • How easy is it to get in touch?
  • How easy is it for your clients to STAY in touch and track progress of their transaction with you?
  • Can they stay abreast of proceedings via a range of devices (e.g. iPhone, tablet, etc)?

This ‘ease’ will become more and more of a service differentiator as the legal sector is forced to look outside of traditional models for getting new business.

Technologies such as Eclipse’s TouchPoint client self-service portal will be vital.

Do you have the tools to succeed…?



Associate News is provided by Legal Futures Associates.
Find out about becoming an Associate



Legal Futures Blog

Rating lawyers by their wins and losses – a good idea?

Robert Ambrogi

Lawyers will give you any number of reasons why their win-loss rates in court are not accurate reflections of their legal skills. Yet a growing number of companies are evaluating lawyers by this standard – compiling and analysing lawyers’ litigation track records to help consumers and businesses make more-informed hiring decisions. The shortcomings of evaluating lawyers by win rates are many. Not least of them is that so few cases ever make it to a win or loss. Of equal concern is that, in the nuances of law practice, it is not always obvious what constitutes a win or a loss.

February 22nd, 2017