BPO starts year with a bang

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5 February 2014


Since 1 January, the two ‘law focussed’ trading divisions of Best Practice Online Ltd (www.Words4Business.com and  www.legalrss.co.uk) have gained a record number of new clients.

Eleven law firms have signed up since the beginning of the year and four more are due to come on service in March. The company is now limiting sales in some areas.

Managing Director, Joe Reevy, said: “It has been amazing. What is particularly interesting is that the main drivers behind the purchase of our services seems to have shifted. We have traditionally sold to firms looking for more efficient marketing – particularly web-based marketing. However, with the economy seemingly on the turn, the current sales are much more driven by the need for firms to not waste valuable fee-earning time on blogging and content creation when they could be earning an income for the firm.

“The average size of firm buying into the LegalRSS system is also increasing, with larger firms wishing to take advantage of the automation of many marketing process they currently do manually and to make use of the co-branding and content sharing capabilities our system offers. This has also been the driver for the acquisition of 2 new clients outside the legal sector who do not take our legal content.”

We take the changes to mean that as firms get busier, it is increasingly important for them to save professional staff time and improve marketing efficiency.



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Woebots and robots

Nadia chatbot

The chances are that you may not be entirely sure what a bot or a chatbot is. So, the news that, “starting today, DoNotPay is opening up so that anyone can create legal bots for free (with no technical knowledge)” may be a bit opaque. But bots have their devotees. The picture is of Nadia, an Australian bot being developed to give information on disability benefits with the voice of Cate Blanchett. The editor of Chatbots Magazine (OK, no neutral source) is pretty clear about their future. He writes articles with titles like ‘How bots will completely kill websites and mobile apps’. Joshua Browder, the creator of the DoNotPay parking ticket challenger, is behind what he hopes will be this major expansion of legal bots.

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