BPO starts year with a bang

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5 February 2014


Since 1 January, the two ‘law focussed’ trading divisions of Best Practice Online Ltd (www.Words4Business.com and  www.legalrss.co.uk) have gained a record number of new clients.

Eleven law firms have signed up since the beginning of the year and four more are due to come on service in March. The company is now limiting sales in some areas.

Managing Director, Joe Reevy, said: “It has been amazing. What is particularly interesting is that the main drivers behind the purchase of our services seems to have shifted. We have traditionally sold to firms looking for more efficient marketing – particularly web-based marketing. However, with the economy seemingly on the turn, the current sales are much more driven by the need for firms to not waste valuable fee-earning time on blogging and content creation when they could be earning an income for the firm.

“The average size of firm buying into the LegalRSS system is also increasing, with larger firms wishing to take advantage of the automation of many marketing process they currently do manually and to make use of the co-branding and content sharing capabilities our system offers. This has also been the driver for the acquisition of 2 new clients outside the legal sector who do not take our legal content.”

We take the changes to mean that as firms get busier, it is increasingly important for them to save professional staff time and improve marketing efficiency.



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Make your mark: Personal branding for barristers

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A recent Legal Futures article reported that the number complaints involving use of social media by barristers is increasing. The BSB have warned that “as social media and the internet become more prominent in our daily lives, there is an increasing need for barristers to be very careful about what they post whether in their professional or personal lives”. While inappropriate use of social media isn’t anything new, what struck me when reading that paragraph is that, for barristers, I would argue, there shouldn’t be a defining line between the personal and professional. As a barrister, you are your own USP, your personal brand is everything.

August 17th, 2017