BPO starts year with a bang

Print This Post

5 February 2014


Since 1 January, the two ‘law focussed’ trading divisions of Best Practice Online Ltd (www.Words4Business.com and  www.legalrss.co.uk) have gained a record number of new clients.

Eleven law firms have signed up since the beginning of the year and four more are due to come on service in March. The company is now limiting sales in some areas.

Managing Director, Joe Reevy, said: “It has been amazing. What is particularly interesting is that the main drivers behind the purchase of our services seems to have shifted. We have traditionally sold to firms looking for more efficient marketing – particularly web-based marketing. However, with the economy seemingly on the turn, the current sales are much more driven by the need for firms to not waste valuable fee-earning time on blogging and content creation when they could be earning an income for the firm.

“The average size of firm buying into the LegalRSS system is also increasing, with larger firms wishing to take advantage of the automation of many marketing process they currently do manually and to make use of the co-branding and content sharing capabilities our system offers. This has also been the driver for the acquisition of 2 new clients outside the legal sector who do not take our legal content.”

We take the changes to mean that as firms get busier, it is increasingly important for them to save professional staff time and improve marketing efficiency.



Associate News is provided by Legal Futures Associates.
Find out about becoming an Associate



Legal Futures Blog

How does your law firm manage and track leads? Part 1

David Kerr

You’ve set up your new website, invested in getting to number one in Google, implemented other online and offline marketing activities to support your business objectives and then, wait for it… The phone rings. Great! A new client, right? Easy! Sadly, for too many firms, this isn’t the case. In an increasingly competitive market place, law firms invest enormous amounts in marketing and lead-generation activities. They invest yet more in getting the very best lawyers they can to carry out the work. Yet most firms pay little heed to one of the most important parts of the process: converting enquiries into paying clients.

June 28th, 2017