ASEAN business law firm, DFDL, implements Lexis InterAction across 12 offices in the region

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1 October 2014

Leading ASEAN law & tax firm DFDL, ranked tier 1 for general business law by Chambers Asia, has deployed CRM solution Lexis InterAction from LexisNexis Enterprise Solutions, a leading provider of content and technology solutions.

InterAction is the focal point for all contact-related information and provides authoritative relationship intelligence for business development across the firm’s network of offices in Bangladesh, Cambodia, Indonesia, Laos PDR, Myanmar, Singapore, Thailand and Vietnam. Over 250 employees including fee earners and support staff are using the solution.

DFDL chose InterAction for its superior functionality and LexisNexis’ successful track record of implementing the solution in professional services organisations of all sizes and complexities.

Today, InterAction underpins the firm’s Preferred Client Programme, whose goal is to proactively enhance client satisfaction and continuously improve service levels to fuel business growth. With InterAction being tightly integrated with Microsoft Outlook, fee earners are actively using the solution to improve the quality of engagement with clients.

They are able to access InterAction from within Outlook, eliminating the need to log in to a separate system. The solution’s ability to proactively push contact specific information to users is a huge benefit to time short professionals too. This in fact has encouraged adoption of CRM by fee earners at DFDL.

The solution is also integrated with DFDL’s practice management system. All this combined has truly made InterAction the information and relationship intelligence hub for the entire organisation.

“InterAction is an essential part of our commitment to client development and continued provision of world class legal advice and service to our clients across the region,” commented Michel Dauguet, CEO, DFDL. “We looked at a number of software solutions to support our CRM effort, but InterAction best fit the bill. It offers the depth and breadth of functionality, but at the same time is easy and intuitive to use. Now as an organisation we are able to leverage the combined network of all our offices for business advantage and for the benefit of our customers. It is a powerful capability.”

“InterAction continues to grow its global footprint due to its compelling capabilities,” said Guy Phillips, Sales Director at LexisNexis Enterprise Solutions. “The solution is designed for professional services organisations, which is why it so precisely meets the needs of firms in the legal sector. We are very excited to be working with an organisation of the stature of DFDL.”

The Lexis InterAction customer relationship management solution is designed for professional services organisations to help drive business relationships, accelerate firm growth and increase revenue.

By providing powerful relationship intelligence that goes beyond ‘who knows whom’, the solution uncovers unanticipated risks, facilitates personalised and streamlined  communications  and enables execution of business development plans that can be measured by client, segment or industry – all enabling firms to deliver value and exceed client expectations. InterAction can be accessed by users from within Microsoft Outlook and also ‘on the move’ from a range of mobile devices.


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