Another top 100 firm goes ultra HD with mmadigital
30 March 2016
International law firm Kennedys, is the latest to use ultra high-definition 4K video from mmadigital – the online marketing agency for the legal sector.
The video, which takes a look at what it’s like to work in one of Kennedy’s many offices, details the experiences of their passionate employees and some of the benefits of working for the company.
With offices throughout Europe, Asia, The Americas and beyond, Kennedys took advantage of 4K filming capabilities to attract even more legal talent to its ever-growing team.
Nadine Watson, HR Advisor in the Recruitment Department for Kennedys advised: “We decided to opt for a video as part of our Recruitment Strategy as it allowed us to convey the values of Kennedys in a very natural way.
“We included team members from our offices all over the world to make sure we got a range of different perspectives for the video. We chose mmadigital to produce this for us because of their experience in producing videos of this type, and their knowledge of the sector as a whole”
This is one of many recent client wins for mmadigital, with the Cheshire-based outfit now working with more top 200 law firms than any other digital marketing agency, on website design, video and lead generation. Also producing videos for VWV and James Khan’s firm, Knights Solicitors, mmadigital are helping firms to maintain and attract more engagement online.
Cisco predict that By 2019, as much as80% of consumer internet traffic will be devoted to watching video. Dez Derry, CEO of mmadigital, believes it is for this reason that firms should begin to invest in all things visual:
“The legal sector is increasingly turning to video as a more effective way to communicate. Video has been proven as an effective marketing tool, with now 78% of all people watching videos online every week.
“With an apex in mobile use, we are also now seeing 50 percent of online video accounting for 50 percent of all mobile traffic. We’re delighted to be producing great video work for clients such as Kennedys and look forward to helping other firms improve their online presence in 2016.”
The skills shortage in our businesses is the biggest threat to our industry when looking at cybercrime. Cybercriminals are not just after money but are looking for sensitive information too, so the legal services sector is an obvious target. In the last year we have had reports of around £7m of client money being lost to such crime. This is not an IT issue and it should not be left to the IT teams to sort out. It is a high-level responsibility and a board-level issue that must be taken seriously. We suspect that we will look back on 2016 and ask why we didn’t respond quicker.