A helping hand for our broker partners

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30 May 2012

In the UK market ARAG is known for providing a high standard of service to both the intermediaries and their customers. With this reputation backed up by the accolade of “best legal expenses insurance provider” (Insurance 360 report), we are determined to remain ahead of the game. It is with this in mind that we created our comprehensive broker training packs.

Designed to maximise the opportunities for both intermediary and ARAG, the training packs have recently launched to all of our clients. The training can take on a number of forms, from face-to-face sessions with our business development executives, to training materials supplied to a broker so that they can conduct training in-house.

The training packs themselves are a bespoke offering, brokers can have own-branded materials and can select from a number of resources, including:

  • PowerPoint presentations;
  • training slides;
  • point of sale documents;
  • quick glance cribsheets;
  • FAQs;
  • question and answer tests; and
  • training certificates for the members of staff that participate.

The driving force behind creating the packs is to build a strong partnership with clients, whilst ensuring that they receive the latest information on our products. This increased understanding benefits both ARAG and the broker with visible results; after a recent training session with Endsleigh, sales made by frontline staff increased by 15%.

Head of sales Andy Talbot adds: “We are keen to offer intermediaries the opportunity to learn more about our products so that they can promote the full features and benefits with total confidence. So far the feedback has been excellent and we have seen some impressive tangible results. Our plans now are to roll out the training to more brokers throughout the remainder of 2012.”


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